Brand/People Alignment Workshops

Brand drift quietly erodes trust and talent. 2hrchicks.com delivers Brand/People Alignment Workshops in a two-hour lightning sprint that syncs your external swagger with internal reality before Glassdoor calls you out. We pull your website copy, customer NPS, and latest pitch deck, then cross-check against employee pulse surveys and exit-interview transcripts to map the gap. The output is a one-page “Brand Truth Score” (0–100) and a 90-day alignment playbook that turns “we’re innovative” into daily rituals.

  • A 200-person fintech we aligned raised their Glassdoor rating 1.2 stars in one quarter because every Slack bio now mirrors the homepage tagline.

Your Culture Becomes a Recruiting Magnet, Not a Mystery

2hrchicks.com runs 45-minute virtual workshops—live polls, breakout “value speed-dating”, and a Miro board where reps paste customer quotes next to their OKRs. We distill three non-negotiable behaviors (e.g., “ship fast, apologize faster”) and bake them into job postings, performance check-ins, and all-hands slides.

  • A craft-coffee chain filled 18 barista roles in 11 days after we swapped “passionate about coffee” for “you geek out on latte art at 6 a.m”.—applications tripled, ghosting vanished.

Services We Offer

Compliance and Consistency Live in the Language

We audit every “we value diversity” claim against pay data, promotion velocity, and ERG budgets, then rewrite hollow slogans into measurable commitments.

  • One SaaS firm avoided a viral X thread when our workshop exposed a “flat hierarchy” myth; we rewrote the careers page to “clear lanes, open mics” and trained managers on skip-level 1:1s.

You get a “Brand Risk Radar” that pings the moment a new hire’s onboarding survey dips below 8/10 on “I felt the vibe match the site”.

Faster Cultural Fit and Higher Internal Referrals

We launch with a 60-day activation kit: town-hall deck, Slack emoji pack, and a quarterly “brand pulse” that texts leadership the alignment score every Friday. Clients report 40% faster cultural fit in interviews, 28% higher internal referrals, and zero “culture shock” regrets in exit surveys.

Book your Brand/People Alignment Workshop with 2HR Chicks today and turn your employer brand from a logo into a lived promise.